What is blog
Blog is a webpage which is written by a blogger. It is also updated personal journal or diary. Blog should be like newspaper. Blog is a place from where people get every information what they need like products, services, each and everything about a company, etc. Blogs are also helpful to promote the services.
Importance of blog in a website
Now a days lots of companies need a professional website to promote their products and services via online. If you go to some websites, there are more large and successful companies created their blogs.
- Companies have own blogs because the contents give the customers full confidence to trust those companies.
- Blogging is not only use to keep an online journal it is helpful to the people to understand about the companies.
Increase website traffic:
Blogging builds website traffic by creating contents. These contents are very much helpful to increase the traffic.
- SEO keywords: Customers use lots of keywords to find the companies and their products. Keywords are used to create the contents what the customers want to see. So if you use relevant keywords throughout your blog it will help you to rank your website. Keywords are used in the title of the blogs and its contents by which traffic is increased. For example, If you want to rank “best SEO company kolkata” this keyword in search engine so
fast, therefore you use this keyword in your blog’s containts,and use it also in your blog’s url,
then you indexing this blog page. Then show this keyword results in search engine !!!
- Social Media Sharing Buttons: By using social media sharing buttons on each piece of content, you make it easy for readers to share your blog to their social media channels. There are lots of social media channels like Facebook, Twitter, Google plus, linkedin etc. Those media are very much helpful to share the contents. By those media people share the contents to their circles and thus the companies get lots of customers and they sell their products. Thus more and more contents are publishing and advertising and for this purpose SEOs are needed. The good quality contents are helpful to promote the blogs in the media.
Increase your SEO: Blogs increase your SEO to beating out the competitors in the search engine pages.
Position your brand as an industrial leader:
Well written blogs demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
Develop your better customer relationship: To develop the better customer relationship the contents should have to be increased. There the customers demand various things like –
- Service delivery in the right time
- The all services are properly available what the customers want.
How blog increase the rank of a website in searchengine:
The blogs are created by the companies to promote their online business, marketing strategies, products and services, etc. So contents are created in these blogs which should be too much understandable to the people.
Blog is written by the bloggers and so good bloggers are the part of industry because they create the blogs this way that the contents of the blogs reach at the top level in the standard. This helps to increase the rank of websites in the search engine page. On the other hand the blogs should have to be regularly updated because the regularly updated blogs can help to reach at the top level by highly ranking it. People use keywords to search about products and services, etc. So, in blogs keywords are used in the title and also contents by which rank is increased. People also are involve to increase the rank because they are the ultimate readers.