What is Logo?
A logo is an image or a symbol or a picture or emblem. This is a Greek word. Logo is used by the organizations for aid and promoting their public recognition. Logos are included with graphics or are composed of organization name. Logos can carry the organization’s message, values and services, taglines which should be understandable to the people.
Why Logo Is Important?
Logo is an image, a picture or emblem which can attract the people’s mind. For example Coca Cola, Pepsi, Apple, Yahoo, Google, BSNL these are the logos of the world famous companies which increase the profitability of the companies. Logos can increase the brand image of a company to people’s mind and people decides to choose the company. Logos are designed this way that people can understand the productivity of the brand by observing the logos.
The logo designing companies create their logos to draw the customer’s attention to promote their business growth and their services. A relationship between customers and companies are also increased by a logo. The logo should have to be meaningful and attractive to the customers. The taglines also have to be much better and unique. A unique logo connects the people with the company. The designers are included to create the logos because by creating logos they can build the high demand and various opportunities by creating the logos.
Logo Designs and Logo Evolutions:
Logos are very essential part of website.There are lots of web designing companies who create the logos to expand their customer’s business in the market and to grow their business.
Customers want different type of logos. So the demand of logos are increasing . The colors, designs, thoughts, everything of a professional logos are changed because lots of organizations want to increase their business growth, marketing strategies, everything according to the business. Besides logo designing strategies, tools and techniques also changes. The logos can carries the organizational images to the customers. There are lots of companies which updated their logos. For example –
“Ford”- Ford updated their logos. Jan Valentic, Ford’s vice president of global marketing noted that “The logo memorable visual symbol that conjures up great images of the storied experiences people have had with their Ford vehicles…Ford .”
“Apple”- Jobs was introduced to Rob Janoff, a young designer based in Palo Alto, California created the polychromatic Apple logo which survived until 1998. Which logo is world famous logo.
“IBM”- The company’s current logo was design by Paul Rand in 1972, and “horizontal stripes now replaced the solid letters to suggest ‘speed and dynamism.’
A logo is of great importance for any company. It stands for a company’s business purpose and is crucial for communicating with the target audience. Many corporate companies brands change their logos with time to keep pace with their changing business. Evolution is a process of change or development. It is when one version of a product is better than the previous one.
There are lots of logo designing companies. One of them is “Integrity Web Informatics”. This company made various famous company’s logos and so these customers are too much happy to use the logos. These companies are – “Rawr”, “Ritrias”, “Lamaricalocal”, “Buund”, “e-karobar”, “STF group”, “doggish”, “waptrendz”, “wapscity”, “celltents” and “flower” etc. Customers are happy to get those logos and their business grew up “10 times”. And also their company’s popularity increases “50%” from previous. Now a days those companies are famous in world wide. “Integrity Web Informatics”, the best logo design company kolkata, gives their services to these customers and thus they took a good place in the customer’s mind.